All decisions are based on Return on Investment (ROI) balancing the benefits, or Return, with the Investment costs of achieving those benefits. Usually people aren't even conscious they're making an ROI judgment, but they are judging ROI nonetheless when they decide whether something is worth doing. The informal ROI calculations people mainly rely on are not very reliable bases for decisions, especially when they're also unconscious. Business situations often make it more evident that decisions should be based on more formally-determined ROI. Unfortunately, formality alone may not appreciably improve ROI reliability. In fact, 10 seldom-recognized but very common pitfalls tend to make most ROIs unreliable. In this eye-opening presentation, Robin Goldsmith explains how to determine right, responsible, and reliable REAL ROI™ that overcomes the pitfalls and guides decisions that do pay off.

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